Corporate Data Collection: What Are We Willing To Give?

2016 Downtown Lecture Series
November 2, 2016
with Laura Brandimarte, Richard Kosinski, Deirdre Mulligan, & Ashkan Soltani

Companies collect information from customers to provide customized services and stay competitive. Customers too can find high value in exchanging their information for personalized services. But is the data market always a win-win situation? What are the trade-offs you make when you pay for services with personal information? In this conversation, we will shed light on the hidden privacy challenges that new technology-based services bring about. We will also delve into the future of corporate data collection and digital advertising, including facial recognition technology, mobile location analysis, and the “internet of things.” 

About the Speakers

Laura Brandimarte is an assistant professor in the Management Information Systems Department at the UA Eller College of Management.  Her research focuses on the behavioral aspects of privacy and the consequences of disclosing personal information, especially on social media. 

Richard Kosinski is an expert in digital media, having held a variety of senior leadership roles in sales, marketing, and product development for notable media brands including: The Wall Street Journal, Yahoo!, CNET, and Quantcast.  Currently he is President & Global Chief Revenue Officer of MediaBrix, the global leader in delivering mobile ad campaigns that create emotional connections between bands and humans. Richard is based in New York. 

Deirdre Mulligan is an associate professor in the School of Information at University of California, Berkeley and co-director of the Berkeley Center for Law & Technology. Her current research includes exploring users' conceptions of privacy in the online environment; cybersecurity and consumer protection issues in the “internet of things.”

Ashkan Soltani is an independent researcher and technologist specializing on issues relating to privacy, security, and behavioral economics. Formerly the chief technologist for the Federal Trade Commission, he advised the commission on its technology-related policy and helped to create its new Office of Technology Research and Investigation.