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What does it mean to be “human” in the third phase of neoliberalism, one exemplified by algorithmic governmentality? Can we understand the lure of fascism as registering these changes in our collective experience-system? How might we construct an emancipatory alternative? This talk will propose three claims. First, our understanding of neoliberalization has been limited by our dependence on an overly developmental historical narrative. Second, this phase is exemplified by the rise of a new form of subjectivity based on algorithmic governmentality (Antoinette Rouvroy). Third, we can approach the question of post-mass cultural/Fordist-era subjectivity through the onset of additive manufacturing and culture in the age of large-scale customization. What new kind of oppositional subjectivity might then be summoned?
More about "The Lure of Fascism" here: https://sawyerseminar.arizona.edu/february-subjectivity