Capitalizing on the foundation learned through ESOC 212, ESOC 300 and ESOC 302, the interns in this track will learn how to apply their skills for real-world business owners who want to expand their reach online. The Intern will be given one project that they must manage prior to the end of their internship.
Week 1: Introduction to digital marketing and customer service in a digital environment.
Week 2: Introduction to User Experience Design.
Week 3: Introduction to the Primary Social Media Platforms: Facebook, Instagram and Linkedin.
Week 4: Introduction Analytics: Facebook Insights and Google Analytics: Is Your Efforts Working?
Week 5: Introduction to Advertising Funnels: Mapping the Customer Journey.
Week 6: Introduction to Direct Response Copywriting for eCommerce.
Week 7: Real World Customer Project Introduced.
Weeks 7 – 15: Intern works on Real World Project.
Weeks 14 – 15: Final review and Project Completion.
Week 16: Internship Review and final grade.
How to Apply
All candidates interested in the internship position please send their resume to Lauren Smeds, firstname.lastname@example.org.